Loved by early-access merchants
One photo in. A whole listing out.
Imagefall turns the phone photo you already have into studio product photography — packshot, scenes, on-model shot, video, even 3D. You approve every asset. One click applies it to Shopify.
Free audit — your first Photo Refresh is on us
Your phone photowhere it started
One Refresh replaces the photographer, the freelancer, and five separate apps.
- Hero packshot,
- Lifestyle scenes,
- On-model shot,
- 5-second video,
- 3D & AR asset,
- SEO alt text,
- Optimized files,
- — one Refresh, one review, one click to apply —
Camera roll to catalog in three clicks.
Pick a product
Imagefall audits your whole catalog on install and ranks the listings that need help most. Start with your worst — or any product you like.
Run a Refresh
Choose a template tuned to your vertical. The pipeline shoots the entire kit — packshot, scenes, model shot, video — in about three minutes.
Review, then apply
Every asset lands in a side-by-side gallery. Keep what you love, regenerate what you don't, and apply to Shopify in one click.
Refresh — Fashion & Apparel
15 credits- Background removedDone
- Hero packshotDone
- Lifestyle scenes3 of 3
- On-model shotQueued
- Product videoQueued
- SEO alt textQueued
Outputs appear as they finish. Failed steps refund their credits automatically.
Know what's costing you sales — before you spend a credit.
Install, and Imagefall audits every listing for free: a Visual Performance Score per product, an estimate of the revenue at risk, and your ten worst listings ranked and ready to refresh.
- Whole-catalog scan, no credits used
- A score and issue list for every product image
- Revenue-impact estimates that size the problem in dollars
- Your worst ten, queued for one-click Refreshes
Store visual score
$2,140/mo
estimated revenue at risk across 18 flagged listings
Illustration with demo data
Lowest-scoring listings
Accent armchairRoom clutter · product too smallVPS 31Refresh
Vitamin-C day serumBusy flat-lay · low contrastVPS 38Refresh
Stoneware coffee cupsHands in frame · off-centerVPS 44Refresh
Wireless headphonesDim light · warm castVPS 52Refresh
Every asset a studio would shoot.
Photography, video, and 3D from the same source photo — matched to your brand profile, faithful to your product.
Your phone photoImagefall packshotVisual score 41 → 92Hero packshots
Background removed, clean studio backdrop, natural grounding shadow. Built by compositing — never re-rendered — so labels and details stay pixel-faithful. AI Cleanup can relight and deblur the source first. Drag the handle.
Matched to your brand profileLifestyle scenes
Two to three photorealistic scenes per Refresh, tuned to your vertical and your brand's voice, palette, and audience — without recoloring the product itself.
AI model — disclosedOn-model shots
Virtual try-on for apparel, “in real hands” for everything else. Synthetic models ship with a disclosure toggle, on by default.
Video frame · 0:05Product video
A five-second cinematic loop, applied straight to your product gallery — and yours to download for social. Standard or premium quality.
3D & ARBeta
A Shopify-ready 3D model on your product page. Shoppers spin it, then see it in their room with mobile AR — Shopify's native viewer, no extra apps. Spinning here: our own mark, standing in for your product.
Included with every paid plan — never costs credits:
- SEO alt text on every image
- Lossless image optimization
- One-click restore of originals
Shot on a phone. Shipped like a studio.
Six templates tuned to how your category sells — scene direction, model type, and aspect ratios preset. Every card is the same photograph twice.
Your worst listing is one Refresh from your best.
Free audit · first Photo Refresh free · every asset yours to download for ads, email, and social
Nothing touches your store without your yes.
This is the review gallery every Refresh lands in. Assets wait for your click, the fidelity check flags anything that drifted, and redoing a flagged step never costs credits.
Review Refresh — wireless headphones
4 assets from one phone photo
Illustration with demo data
Hero packshot
Composited from your pixels
Lifestyle scene
Generated · labeled AI
On-model shot
AI model — disclosed
Studio scene
Fidelity check: tone drifted
Nothing auto-publishes. Apply is always your click.
Review before apply
Every asset waits in a side-by-side gallery. Nothing is ever auto-published — apply is always your click.
Product-faithful
Packshots are composited, never re-rendered, and a fidelity check flags any output where the product drifted.
Honest AI
Generated imagery is clearly labeled, and on-model shots carry a synthetic-model disclosure toggle.
Fair credits
Failed steps refund automatically. Unused credits roll over a full month. The audit never costs a thing.
A studio invoices $1,260.One Refresh: a few dollars.
Per product. Here's the math, three ways.
What a studio would invoice
per product- Hero packshot$150
- Lifestyle scenes × 3$360
- On-model shot$200
- 5-second product video$250
- 3D model$300
- Alt text + web-ready filesyour evening
Hire it out
$500–2,000 /shoot
A handful of products per shoot day, reshoots billed again — and still no video, 3D, or alt text.
Stack five apps
$100+ /month
Cutouts, video, 3D, alt text, optimization — five bills, five workflows, and none of them see your whole catalog.
Imagefall
$19.99 /month, from
Every line on that invoice, from one phone photo — reviewed by you, applied in one click. The free audit finds the work before you spend anything.
See plansTypical US freelance and studio rates; category app pricing as listed on the Shopify App Store, July 2026.
Start free. Pay for the studio, not the seat.
The audit and your first Photo Refresh cost nothing. Paid plans add monthly credits that turn into packshots, scenes, video, and 3D.
Free to start — no card, no credits needed
Full store audit with Visual Performance Scores · one free Photo Refresh · alt text for 5 images
Starter
For small catalogs refreshing a handful of listings a month.
$19.99/month
$15.99/mo billed annually · 100 credits/mo
- 100 credits / month
- Listing Studio: packshots, scenes, model shots
- Product video generation
- Image optimization + SEO alt text
- Unused credits roll over one month
Growth
The full studio, plus 3D/AR and ongoing catalog monitoring.
$49.99/month
$39.99/mo billed annually · 400 credits/mo
- 400 credits / month
- Everything in Starter
- 3D & AR generation (beta)
- Weekly performance digest
- Unused credits roll over one month
Scale
For large catalogs and teams refreshing listings every week.
$99.99/month
$79.99/mo billed annually · 1,200 credits/mo
- 1,200 credits / month
- Everything in Growth
- Priority generation queue
- Unused credits roll over one month
Every paid plan starts with a 14-day free trial, billed through Shopify. Unused credits roll over one month. Cancel anytime in Shopify — anything you've already applied stays on your store.
The credit math, in one place: a Photo Refresh is 8 credits, a Full Refresh (adds the video) is 15, and 3D adds 10 — so Starter's 100 credits cover about a dozen listings a month.
Compare all plans and credit costsWhat a Refresh does for a store like yours.
Three illustrations of what one Refresh returns — assets and alt text, from a single phone photo, not a stock library.
One phone photo becomes a studio packshot, styled-room scenes, and a five-second video. A product page that finally looks like a catalog.
Alt text, written for you: “Mustard-yellow armchair beside a brass floor lamp in a sunlit corner”
Packshot · 3 scenes · Video
Shoot a serum on the counter and get a bright packshot, a spa-style scene, and a hand-model shot, each labeled as AI and held for your review.
Alt text, written for you: “Fragrance-free body lotion standing on rumpled white linen”
Packshot · Scene · Hand-model
A flat-lay tee turns into an on-model shot with virtual try-on, synthetic-model disclosure on by default. Shoppers always know what they're seeing.
Alt text, written for you: “Pastel low-top sneakers on a colour-blocked pink and periwinkle set”
Packshot · On-model · Alt text
Illustrative examples — your results depend on your own products and photos.
Questions, answered.
More detail in the help center, or write to us any time.
What does one Refresh actually produce?
From a single source photo: a clean hero packshot, two to three lifestyle scenes tuned to your brand profile, an on-model shot, a five-second product video, SEO alt text for every image — and optionally a 3D/AR asset. You review everything side-by-side and apply only what you want.
Will my photos look AI-generated?
The hero packshot is composited from your actual pixels — background removed, studio backdrop, real grounding shadow — never re-rendered, so labels and details stay exact. Scenes and model shots are generated, clearly labeled, and run through an automatic fidelity check that flags anything that drifted from your product before you ever see it. And nothing ships until you approve it.
How much does one Refresh cost?
A Photo Refresh is 8 credits and a Full Refresh — which adds the product video — is 15; that's a few dollars of a monthly plan, less on credit packs. Add 3D for 10 more. Any step that fails refunds its credits automatically, and your first Photo Refresh is free.
Can I use the assets outside my product pages?
Yes. Everything you generate is downloadable in full resolution — run the lifestyle scenes in ads, post the video to social, drop the packshot into email campaigns. Applied to Shopify or not, the assets are yours.
How does the 14-day free trial work?
Every paid plan starts with a 14-day free trial, billed through Shopify. You get the plan's full monthly credit allowance during the trial. Cancel any time before the trial ends and you won't be charged — anything you already applied to your store stays there.
Do unused credits roll over?
Yes — unused credits roll over for one month. For example, if you finish a month on Growth with 150 credits left, you'll start the next month with 550 (150 rolled over + 400 new). Rolled-over credits that go unused a second month expire.
What happens to my data if I uninstall?
When you uninstall, Shopify sends us a data-erasure request and we delete your stored product images, generated assets, and store metadata in line with GDPR requirements. Assets you already applied to your store are yours and stay on your Shopify listings.
How do you handle AI disclosure?
Honestly. AI-generated imagery is labeled inside the app, you review every asset before it touches your store, and on-model shots come with an optional disclosure setting (on by default) that marks synthetic models in the image alt text. You stay in control of what your customers see.
What does the 3D beta include?
On Growth and Scale, you can generate a 3D model (GLB) of a product for 10 credits and apply it to your Shopify product page, where it powers the native 3D viewer and AR view on phones. It works best for rigid products — mugs, bottles, shoes, furniture — and is not recommended for clothing. As a beta, quality can vary; failed generations are automatically refunded.
Your next product shoot is already on your phone.
Install free, audit your store, and refresh your worst listing on us. If the before-and-after doesn't convince you, keep the audit anyway.
14-day trial on paid plans · cancel anytime in Shopify
Free audit+ your first Photo Refresh free